Green Bein’ switches gears, plans to show off new brand at party Friday
Three-year-old Lincoln, Neb. startup Green Bein' Productions on Friday will celebrate its next chapter with a new name, Gear Five Studio, and new look. The new name represents the five areas the former gaming studio plans to focus on in the future – web development, virtual worlds, games, software and interactive branding. "The biggest thing
The new name represents the five areas the former gaming studio plans to focus on in the future – web development, virtual worlds, games, software and interactive branding.
“The biggest thing with our rebrand is just to say that we’re no longer focused on building a game,” Gear Five president and CEO Collin Caneva (right) said. “We’re more focused on building engagement software to help our clients solve business problems.”
Caneva said the evolution began when a banking client came to Gear Five Studio asking for help on educating youth about financial literacy. A nonprofit also approached the company for help with educating youth on cystic fibrosis.
“We used those encounters and said, hey, you know what, maybe our focus should be helping others with software instead of us trying to go after a market, go after those who already have a market,” Caneva said.
Along with the rebrand comes the launch of two new software platforms by Gear Five Studios, MySAM and AMPT (below).
MySAM is a cloud or server-based telemedicine platform that aims to connect doctors and patients virtually. Gear Five hopes to make it stand out from other telemedicine platforms with a promise that it’s easy to integrate with other software commonly used by medical practices.
“If the clinic is running a server or any other software they might have, they can run that right on top of MySAM,” Caneva said.
AMPT, like MySAM, is a cloud-based application that encourages employee engagement. It also morphed from the company’s virtual world-building software.
For example, hospital administrators may use AMPT to keep up-to-the-minute tabs on their staff. The software aims to allow administrators to quantify rewards for employees’ performances and abilities.
“There are a lot of gamified platforms on the market, but none of them really hone in on the human behavioral component. We can use human behaviors to predict performance and make sure people are moving through their profession in a much more active way,” Caneva said.
“It’s a good diagnostic tool for administrators to use, but also good for employees because it makes one better and more efficient at one’s job.”
Caneva said Gear Five Studio is keeping the same team of 12 employees.
The company will celebrate its relaunch from 6-7 p.m. Feb. 1 at the North Apothecary Lofts in Lincoln.
Here’s a Gear Five promotional video showing off its new product, MySAM:
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