Global social media marketing company GoSocial has acquired PAR Program for $12 million. PAR Program was founded by Jeremy “ShoeMoney” Schoemaker in late 2012. This is Schoemaker’s 4th company sale in the last 7 years.
However, this was the first company in which he acted as CEO over a team, instead of working nearly solo and contracting out work.
“This was a completely different venture for me,” said Schoemaker. “I don’t have an MBA. I’ve never been a CEO. The biggest thing was learning how to manage employees because I’m very impatient.”
The PAR (People Accqusition and Retention) Program is an email marketing platform that pulls a customer’s social information into a profile. They have worked with clients such as Blu electronic cigarettes, Baby Age, Chitika and Top Velocity. See our 2013 story on the development of PAR.
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The company has a team of 12–6 based in Lincoln, Nebraska, and 6 remote. Schoemaker will stay on for 6 months to assist with the integration, and at least one PAR team member will be joining GoSocial’s team. Current PAR Program clients will be supported, but there are no plans to market PAR as a product.
Schoemaker’s next project, ShoeMoney.net, a site that pays users to learn marketing, started in May and has already generated $200,000 in revenue.
Schoemaker says he is looking forward to going to back to his roots, working solo.
“I’m back in my basement,” said Shoemaker,”[That’s] where I’ve made the most money I’ve made in my life.”
Ryan Pendell is the Managing Editor of Silicon Prairie News.
23 responses to “ShoeMoney’s PAR Program acquired by GoSocial for $12 million”
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Huge congrats … but I’m curious. It is very unusual for a price tag of that magnitude to be public without any other news sources picking up on it, nor any public comments by the acquiring company. Seems a bit fishy.
Matt, I can totally understand your skepticism. In this case, as opposed to my previous 3 exits I have never had any local coverage what so ever so I wanted to give a local paper the scoop of the acquisition before the big press push which will happen later this week or early next because of the holidays. I Probably jumped the gun a bit. I have had 6 stories in TechCrunch alone from past legal issues, accolades, and company sales. Let alone various other magazines. When the CEO of the purchaser company was contacted by Ryan he literally was in a hospital bed just out of surgery from having his appendix removed.
He should have his brain removed paying 12 million for an email marketing company.
You retard millennials think everything is fake unless it’s on the internet or on TV. But you believe all the chemtrails bullshit.
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Haha he should have his brain removed paying 12 million for an email marketing company.
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[…] April of 2016 I was finalizing the sale of my email marketing agency – PAR Program and was looking for something […]
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“Schoemaker says he is looking forward to going to back to his roots, working solo.”
I hear ya’!
I enjoy my company that has 10+ employees but I prefer working “solo” so I brought on a partner to manage the day to day. My other gigs are “solo” and do really well also.
I suppose it’s the natural path of least resistance. If you have the choice by all means take it! …at least I recommend it!
Gabriel martell