LifeLoop helps assisted living patients communicate with their families [Video]

LifeLoop creates connections for retirement community residents, which previously may have been difficult or impossible. Amy Johnson, the founder of LifeLoop, an Omaha based startup, began with a mission to help families communicate better with relatives in retirement communities. The idea took on a life of its own after seeing how much more they could help….

LifeLoopLogo

LifeLoop creates connections for retirement community residents, which previously may have been difficult or impossible.

Amy Johnson, the founder of LifeLoop, an Omaha based startup, began with a mission to help families communicate better with relatives in retirement communities. The idea took on a life of its own after seeing how much more they could help.

“Things really expanded into much more when we spent time in communities volunteering, doing research over several months, looking into problems and why a solution didn’t exist,” said Johnson. “We had to start solving other problems, like operational efficiencies, internal communication, tracking engagement, to then give that information to families.”

Early on in the development of LifeLoop, Amy connected with Dial Retirement communities, an Omaha based group that manages retirement communities in Nebraska, Iowa and Kansas.

“The one person I knew in the industry was Dial Retirement Communities, so sitting down with them to say, ‘Is this a good idea? Is this worth building?’ was pretty cool, because they were like, ‘Absolutely!'” said Johnson.

Ted Lowndes, the President of Dial Retirement Communities described LifeLoop as “invaluable.” Dial has been involved with LifeLoop since the start and was an original beta tester for the first versions of LifeLoop.

“We are in the industry of taking care of people,” said Lowndes. “What LifeLoop does is help create a culture within a community. It allows residents, families and staff to all communicate and improve the resident’s quality of life.”

A simple platform for very different audiences

Currently based in The Garage by Aviture, LifeLoop is turning heads and growing all the time. LifeLoop is currently utilized in 23 communities with more communities showing interest daily.

One of the more challenging hurdles for LifeLoop is building a platform that is efficient and easy to use for community residents, staff members and families.

“Any time you have a product that touches multiple audiences, you have to show each audience what’s in it for them. I’ve been out, done most of the implementing myself, to figure out what those challenges are, to then build a scalable model. We’ve made some pretty interesting adjustments lately, that make it a lot simpler, [where] you can do training very quickly. It’s a very simple product, so we’ve overcome the challenge of training by having a very simple intuitive product, but then reaching families and residents is another audience, another challenge, and we’re constantly looking at ways to better reach those audiences,” said Johnson.

Recently, LifeLoop was awarded the SBA Nebraska’s InnovateHer Award. The award focuses on the impact on women and families, commercialization and the need the company fills in the marketplace. As the winner, LifeLoop will compete on national level amongst over 200 local winners for the National SBA.

LifeLoop’s goal for 2016 is to continue to grow and to continue to improve the quality of their product for all of their users.

“We started it to help people and if it stops doing that I don’t really want to do LifeLoop anymore, I mean that’s what it’s all about,” said Johnson.

Jake Hull is the Lincoln Editor for Silicon Prairie News and a Community Builder for AIM in Lincoln, Nebraska.

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