Subscription box company Faithbox Inc. has recently completed a $1.35 million seed round to rapidly scale their core Faithbox product, which helps Christians stay on track with their faith. The funding will also support the explosive growth of their new “Powered by Faithbox” line of subscription boxes created in collaboration with Christian musicians, authors and organizations.
The company has a unique take on the monthly box subscription business. Faithbox chooses a theme every month, then writes an original 31 day devotional about that theme. They select a supporting book by a Christian author, then add 2-3 “do-good” products to the box. These are products that are provided by companies that do something good with their revenues, such as supporting the homeless, rescuing women from domestic violence, and providing education to disabled children. The goal is to provide a regular, recurring reinforcement that helps people live their faith.
The new “Powered by Faithbox®” subscription offerings help Christian celebrities better connect with their fans. Each quarterly box contains items personally selected by the celebrity that are intended to help their audience learn more about them. The boxes also contain similar “do-good” products that allow the celebrities to share causes that are important to them – and that enable fans to participate in supporting those causes. Boxes launching in Q4 include MercyMe, Anthem Lights, Mandisa, Big Daddy Weave, Jesus Calling and others.
The company was founded in 2014 by Willie Morris, with early investor Vayner RSE. Current owners Jeff Smith and Andy Wollen acquired the company in July 2017.
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The current seed round is led by CSA Partners of Milwaukee and includes M25 from Chicago and other angel investors from the Midwest. The company also participated in and is supported by gener8tor, a highly-ranked Wisconsin-based accelerator.
To learn more about Faithbox visit their website at www.faithbox.com.
