Let’s talk authority. Building brand authority in the age of the internet can be overwhelming. Chances are, as your business becomes more demanding you will begin to have less and less time to create content. A common practice, and natural step, is to hire someone to help you create that content. Ghostwriters are exactly what they sound like. They are in the background, unseen like ghosts, but are often the ones creating the bulk of content you might know someone for. This is fine as long as they aren’t doing the heavy lifting when it comes to understanding what the “hero” is building authority on. All too often… Read more
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Amy Gehling is the founder of Story Seven, a consulting firm that helps clients build and communicate their brands with strategic and visual thinking tools. Since founding Story Seven, Amy has worked with a variety of organizations in tech, innovation, and community builders. Through her work she has been inspired to start Growthology Lab which works to identify and point out some of the common entrepreneurial faux pas, or toxicities that exist in “hustle” culture. Growthology Lab uses satire to not only poke fun of ourselves as entrepreneurs, but also to advocate for a healthier and more sustainable approach to entrepreneurship that suits each individual.
To learn more, visit: GrowthologyLab.com and StorySeven.com.
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