Sojern, an Omaha-based travel data and media company, on Wednesday officially introduced its Sojern Media Platform (SMP), a comprehensive, traveler-focused data and media management platform. The SMP is designed to provide marketers access to proprietary data assets, audience targeting capabilities and consumer touch-points to reach and connect with high-value audiences at scale.
Yesterday’s announcement is a significant one for Sojern, as it indicates progress on one of the company’s top objectives. Mark Rabe, Sojern’s president and CEO, said in an October interview with Silicon Prairie News that optimizing data through the SMP — along with expanding Sojern’s product base and further personalizing and customizing the online boarding pass — was one of three priorities for the company in the immediate future.
“That really is the embodiment or at least the catalyst,” Rabe said in the interview, “for extracting value out of that data.”
In addition to its proprietary data assets, the SMP utilizes advanced targeting algorithms and machine learning to provide insights on travelers and their behaviors that aim to help marketers better reach and connect with their target audiences.
Thanks to our sponsor
“Our goal is to make every impression count,” Rabe said in a press release. “To do that, the Sojern Media Platform combines what matters most to marketers: access to great audiences, unique tools to reach those audiences and actionable insights to optimize campaign performance. Together, our data, technology and insights make the Sojern Media Platform one of the most accurate and efficient ways for marketers to reach travel audiences at scale.”
