Ever have trouble craning your neck to find stats or the score while you’re at a sporting event? How about figuring out where the heck the restrooms are? Or even just where you can grab some grub?
Those are just a few of the ways fans can feel disconnected during a game. Fortunately for some fans, their teams are starting to notice, and a Kansas City company is a big part of the movement to connect.
The Utah Jazz have partnered with KC-based Sporting Innovations—which creates software solutions for brands and venues in the international sports community—to adopt the FAN360 platform for an enhanced experience during games. Fans get access to dynamic shot charts, live audio, venue info, play-by-play and more in the team’s official app. It’s part of what they’re calling a “progressive organizational approach to win the battle of the seat vs. the couch,” according to a press release.
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The data will get pulled so that the Jazz have a better understanding of their fans going forward and provide tailored marketing opportunities for the team. The free app, available on iOS and Android, is already in the top 5 free Android sports apps and is the first such offering by an NBA organization.
“Sporting Innovations has been the ideal partner to deliver the technological expertise needed to reach our objectives. Its FAN360 platform and approach to the mobile experience has been groundbreaking in its application to a professional sports franchise,” said Craig Sanders, senior vice president of marketing for Miller Sports Properties.
Sporting Innovations, founded in 2011, split off as an innovation within Sporing KC—the city’s MLS franchise—and recently settled into its new downtown offices.
Credits: Image from the NBA.
