Read More: GrowthologyLab.com –– Amy Gehling is the founder of Story Seven, a consulting firm that helps clients build and communicate their brands with strategic and visual thinking tools. Since founding Story Seven, Amy has worked with a variety of organizations in tech, innovation, and community builders. Through her work she has been inspired to…

We’ve all heard the bit about “the first thing we did, was make our company t-shirts” and how that reflects misaligned priorities. If it is such a long running joke, why does it still happen so much? I believe it is because it as an easy thing to do and figure out in the world…

“I know these are your ideas, but I like them and I’m not going to give them up as my own.” Gross, right? Unfortunately, I’ve been told this directly when I confronted someone taking credit for the work I was doing. Frustrating experience, yes. No it doesn’t stop me from pursuing my life and no,…

Ryan Wegenast has built a business around helping innovators find the secret sauce to scaling, growing, building, moving, developing and winning at their ventures. The magic ingredient is the same every time, is infinitely regenerating, and is already in his client’s possession. They just don’t realize it yet. The ingredient: potential. But not just potential.…

“How is everything going?” This is a common question we ask each other every day. In the world of entrepreneurship, this usually means: “How is your business going?” We like to answer these questions with something positive held close to the surface. Rarely does an entrepreneur disclose their challenges, because “everything is great!” This is…

Let’s talk authority. Building brand authority in the age of the internet can be overwhelming. Chances are, as your business becomes more demanding you will begin to have less and less time to create content. A common practice, and natural step, is to hire someone to help you create that content. Ghostwriters are exactly what…

You should have a target customer. In fact, I fully believe you should pretend your target customer is an actual person. This is called a customer avatar, which is basically an imaginary friend for your business. Like an imaginary friend, you should understand what your avatar likes, dislikes, what motivates them, and what they need.…