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Watch Jeremie Miller present Singly at the Web 2.0 Summit

Video from OreillyMedia on YouTube.

Videos like this, well, they just warm our little, Prairie-dwelling hearts.

Within seconds of taking the stage to speak at the Web 2.0 Summit last month in San Francisco, Singly founder and Iowa resident Jeremie Miller gave a shout-out of sorts to his home state. “I live in Iowa,” he said, “and I commute out here every week.” (Left, Miller’s Iowa slide.)

But the video above is noteworthy for reasons other than Miller’s conspicuous display of Iowa pride. Miller, whose story we told a couple months back, mentioned his weekly commute — and the data produced therein — to help frame his talk on data and what his company, Singly, is doing to make it more personal, secure and useful for people.

In Miller’s talk, which clocks in at just less than 11 minutes, he says that data has become too closely associated with the word “there,” as in “somewhere away from you.”

That’s not the way it should be, in Miller’s eyes. “My data should be with me, should be part of me,” he says. “There shouldn’t be any limitations or controls”

That’s where Singly comes into play, providing people a one-stop data source to which they control access.  

“My data should be with me, should be part of me. There shouldn’t be any limitations or controls.” – Jeremie Miller

“This home for your data, this ability for you to have it and to share it out is going to transform, I think, our industry over the next 10 years,” he says. “There’s going to be this sort of tectonic shift as everything sort of re-shapes and re-centers itself around people, around individuals and around sort of the mountains of data that they have.”

Miller describes Singly, from the motivations behind it to the future in front of it, far more eloquently than I could in any length of post. So for more from his presentation at the Web 2.0 Summit, see the video above.

And, um … go Iowa?

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