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Turnstone wants to give five Midwest startups $20,000 office makeovers

As part of a turnstone contest last year, Gainesville, Fla. startup Fracture earned a $25,000 makeover.

Zaarly got it. Veel Hoeden earned it. Now turnstone is going to bring its hip office furniture and design to three startups in Des Moines, Omaha and Kansas City.

The Steelcase brand today announced a ten-day, nine-state road trip through the Midwest in February and March that will award five startups in five cities $20,000 office makeovers. The contest, part of turnstone’s Culture@Work in the Heartland campaign, is for companies with less than 100 employees.

“Our Culture@Work in the Heartland campaign is designed to showcase both great startups in Middle America and to help other entrepreneurs see the intimate connection between culture, space and business success,” turnstone general manager Kevin Kuske said in a company press release.

Departing from its headquarters in Grand Rapids, Mich., the turnstone bus will surprise one winning business at stops in Des Moines (Feb. 27), Omaha (Feb. 28) and Kansas City, Mo. (March 1). It’ll also stop and award companies in Chicago and Dallas en route to South by Southwest Interactive in Austin.

Companies have until February 10 to submit an application on turnstone’s website. To enter, companies must submit photos, answer questions about their company culture and explain how an office makeover would impact their startup.

Last year, turnstone awarded five businesses $25,000 office makeovers in a nationwide contestZaarly, which worked with turnstone to furnish its San Francisco headquarters, served as a spokesperson for the contest* and Pella, Iowa coworking space Veel Hoeden was one of the contest’s winners.


*Update 8:45 a.m. – A previous version of this post incorrectly stated Zaarly received free turnstone furniture. Zaarly purchased the furniture on its own accord and then served as a spokesperson for turnstone’s contest.

Credits: Photo courtesy of turnstone.

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