Global social media marketing company GoSocial has acquired PAR Program for $12 million. PAR Program was founded by Jeremy “ShoeMoney” Schoemaker in late 2012. This is Schoemaker’s 4th company sale in the last 7 years.
However, this was the first company in which he acted as CEO over a team, instead of working nearly solo and contracting out work.
“This was a completely different venture for me,” said Schoemaker. “I don’t have an MBA. I’ve never been a CEO. The biggest thing was learning how to manage employees because I’m very impatient.”
The PAR (People Accqusition and Retention) Program is an email marketing platform that pulls a customer’s social information into a profile. They have worked with clients such as Blu electronic cigarettes, Baby Age, Chitika and Top Velocity. See our 2013 story on the development of PAR.
The company has a team of 12–6 based in Lincoln, Nebraska, and 6 remote. Schoemaker will stay on for 6 months to assist with the integration, and at least one PAR team member will be joining GoSocial’s team. Current PAR Program clients will be supported, but there are no plans to market PAR as a product.
Schoemaker’s next project, ShoeMoney.net, a site that pays users to learn marketing, started in May and has already generated $200,000 in revenue.
Schoemaker says he is looking forward to going to back to his roots, working solo.
“I’m back in my basement,” said Shoemaker,”[That’s] where I’ve made the most money I’ve made in my life.”
Ryan Pendell is the Managing Editor of Silicon Prairie News.