From Now On offers a unique gameday experience at Omaha’s Baxter Arena


“It’s to create a great game day,” said Sue Thaden, CEO and President at Client Resources Inc. (CRi) and From Now On, LLC.

With over 4,300 active users within the first few months, Mav X works by enabling push notifications to a fan’s phone, as well as providing live stats, team and player information. Thaden explained that this platform also allows for great marketing opportunities.

“One of the biggest challenges in collegiate athletics is fan engagement,” Thaden said. “The app helps get fans to the event, gets them to stay and to improve upon their overall gameday experience.”

Other features include full concession menus, upcoming ticket sales, and maps of the arena that show where to buy Maverick merchandise.

Thaden explained the app also provides a great platform for business promotion. Rather than turning in a paper ticket that can easily get lost, fans can simply show their phone to receive promotions and coupons from local businesses. And since it’s all through the app, From Now On can also run analytics on who is attending the games and what they’re clicking on.

Mav X also allows fundraising and capital campaigns for UNO to be more visual and accessible to younger alumni and other possible donors, making the donation process as easy as plugging in a push notification.

What’s next for From Now On

CRi launched the Fan X platform under its new subsidiary company From Now On in February of last year and launched Mav X for UNO in October with the opening of the Baxter Arena.

There are currently 38 colleges across the country interested in utilizing From Now On’s platform for their home stadiums.

The company is also working on a student experience app, launching this summer, that allows users to explore a campus for recruiting and engagement purposes.

Much like Facebook or Twitter, the user can “like” and follow different areas of the college, allowing the student to feel more engaged with the school. Users will also have the opportunity to schedule campus tours, fill out admissions paperwork, engage with admissions faculty and stay up to date on extracurricular events through the app.

“It’s a tool that allows the university to build stronger relationships with current and potential students as well as alumni,” Thaden said.

When asked about the big vision for From Now On, Thaden said that the company’s goal is to get the platform into 200 schools within the next three years, and to be opportunistic in other markets as well.

From Now On is looking to hire in many different positions from mobile developers to sales positions. Check out their openings here.

Melanie Lucks is a communications intern for Silicon Prairie News and AIM Careerlink.


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