Overland Park-based ShotTracker announced on Wednesday a $10.4M Series A financing round. This most recent round brings the company’s total funding to more than $21M, including an investment by NBA legend, Earvin “Magic” Johnson.
The Series A round was led by Ward.Ventures, with former NBA commissioner David Stern and two-time National League home run champion, Ryan Howard, as well as Greycroft, Elysian Ventures, KC Rise Fund, Irish Angels and SeventySix Capital.
ShotTracker, co-founded by basketball and technology experts Davyeon Ross and Bruce Ianni, is a revolutionary basketball technology that captures stats and analytics.
The technology uses a sensor-based system that automatically captures statistical and performance analytics for an entire team in real-time during practice and games.
Sensors are installed in the rafters that map the court in 3D while tracking the locations of a sensor-enabled ball and lightweight player sensors. ShotTracker enables coaches to make fact-based adjustments on the fly.
“ShotTracker has become the leader in delivering basketball statistics and analytics for every level of the game and we’re proud to support the next stage of growth,” said investor David Ward.
The company will put this latest round of funding towards growth and scalability to increase installations in courts around the United States and to solidify global partnership opportunities.
“This additional funding allows ShotTracker to execute on its vision and accelerate the proliferation of our product across the market,” said Davyeon Ross, co-founder and COO of ShotTracker.
Ross said that whether you’re a fan, a player, a coach, a broadcaster or a market maker, ShotTracker is changing the overall experience of the game.
“There are significant changes happening in sports and ShotTracker is poised to capitalize on those industry changes with its real-time data,” said Ross.
ShotTracker recently won the Edison Award for “Digitized Data,” and powered all 31 games of the National Association of Intercollegiate Athletics (NAIA) Men’s Basketball Championships for the second year in a row.
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