Hollrback, a startup that’s made “context is everything” its mantra, illustrated an appreciation for the importance of timing today with the release of its latest mobile offering.
The context-based contact management system unveiled its Android app today (left, screenshots from market.android.com), on the eve of South By Southwest Interactive in Austin, Texas.
“We’re all about meeting people at the right place and at the right time,” Hollrback said in a release. “This month, we all know the best place to meet is Austin, TX, and South by Southwest Interactive. And Gabe and Tim from the Hollrback team have got the right times!”
Hollrback, which we first covered when its iPhone app was released in January, allows users to create and exchange multiple virtual business/contact cards through the use of an in-app QR code reader. Hollrback hangs its hat on not only facilitating the exchange of contact information but also providing context to that information by including location and event tags with it.
Thanks to our sponsor
The Android app will offer the same features as its iPhone predecesor: custom card creation, context-based organization of the people users meet and complete cross-platform support.
The Hollrback team, which is led by Gabe Kangas and Timothy Kephart, touts its app as a way to make the most of SXSW, whether through the use of different cards to introduce a users’ different roles, the creation of SXSW-specific Twitter feeds that Hollrback can automatically populate or the use of tags to recall when and where contacts are made at the conference.
Oh, and did we mention (spoiler alert: this sentence ends with shameless self-promotion) that Hollrback is also helping enhance SXSW by serving as the title sponsor of the Silicon Prairie Party on Sunday night?
Hollrback’s announcement today did come with one caveat:
“We’re aware of an issue regarding the use of slide-out keyboards on older Android handsets,” Hollrback said, “and we’re working diligently on a resolution; using the virtual keyboard has no known bugs.”
Updates on fixes to the handset problems are available on Hollrback’s Facebook page and Twitter feed.
Here’s a video of Silicon Prairie News’ Danny Schreiber demonstrating the use of the Hollrback iPhone app with RockDex‘s Jimmy Winter:
South by Southwest: Visit our “SPN at SXSW” page to follow the action from the Silicon Prairie region at SXSW: siliconprairienews.com/sxsw.
