Sojern announced its new boarding pass design on Wednesday. Screenshot courtesy of Sojern.
Sojern on Wednesday announced the release of a new boarding pass design that aims to provide more targeted content to travelers that check in for flights online. As part of the new product, the Omaha-based travel marketing company introduced new social integration features that will allow travelers to share their travel plans with friends and followers on Facebook, LinkedIn and Twitter.
The new boarding pass leverages content such as weather forecasts from CustomWeather, local event listings and information from Zvents, destination-specific travel guides from NileGuide and information on upcoming trips like flight status, terminal maps and destination weather.
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With the new offering, Sojern aims to provide travelers a customized experience, to give brands a targeted and contextual environment for conveying their message and to offer carriers a way to optimize their traveler touch-point inventory, premium digital and print ad placements.
“Our goal is to provide travelers with personalized, premium content and advertisers like Porsche with the ability to reach their target audience via a highly efficient medium — the boarding pass,” Sojern president and CEO Mark Rabe (left, photo courtesy of Sojern) said in a release. “Through our exclusive relationships with American, Alaska, Continental, Delta, Hawaiian, United, US Airways and others, we talk to more than 50 million travelers as they search, book and check-in for flights.”
The new boarding pass also includes a feature that gives brand advertisers exclusive access to all the distinct ad spaces on the passes as well as a rich media placement.
In conjunction with Sojern’s announcement, Porsche announced that it will use the platform to target an audience for the introduction of the new four-door Panamera S Hybrid model.
“This program allows us to connect with our customers and prospects in virtually any market and across the mediums that that they are using any minute of the day,” said Josh Cherfoli, online and relationship marketing manager, for Porsche of North America. “We are using the rich media platform, because it provides us with the most compelling and targeted method of truly demonstrating our cars to the premium business and leisure traveler.”
For a look at Sojern’s new and old boarding pass designs, see the images below.
New Pass
Old Pass
