Watch Wade Arnold’s full Biz Luncheon speech from Wednesday, June 19 in Des Moines. 

“If you think of programming and IT as the same thing, good luck hiring programmers.”

That advice came from Wade Arnold during his lecture at the Biz Luncheon Series June 19 in Des Moines. The 34-year-old CEO of Cedar Falls-based company Banno spoke about how to create a successful software culture in Iowa. First and foremost, Arnold stressed the importance of showing programmers that they are valued and treating them like “first-class citizens.”

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For more about Arnold’s Biz Luncheon speech, check out our article “Wade Arnold: Treat programmers like ‘first-class citizens.”

Credits: Biz Luncheon video from YouTube.