Omaha’s Fusion Tree acquired by digital marketing firm Sellpoints

It’s been a big summer for partnerships between the Silicon Prairie and Silicon Valley partnerships. There was Cyber Anatomy and zSpace, Montessorium and Y Media Labs, and last week Jeremie Miller’s company Singly and Appcelerator. Now you can add another one to the list: Omaha-based startup Fusion Tree recently was acquired by Sellpoints, a Silicon

It’s been a big summer for partnerships between the Silicon Prairie and Silicon Valley partnerships. There was Cyber Anatomy and zSpace, Montessorium and Y Media Labs, and last week Jeremie Miller’s company Singly and Appcelerator.

Now you can add another one to the list: Omaha-based startup Fusion Tree recently was acquired by Sellpoints, a Silicon Valley digital marketing firm that specializes in timely online engagement for digital retailers. A similar online marketer from the San Francisco’s Brandfish also was part of the acquisition.

“Demand-side analytics have never taken into account consumer behavior before, during and after the sale,” Sellpoints CEO Brian O’Keefe (below left) said in a press release. “BrandFish and Fusion Tree connect this demand-side knowledge and expertise to our offering of consumer insights. These connections—combined with our proprietary technology—will transform the way marketers see and take advantage of opportunities online.” 

Fusion Tree says it will remain autonomous, supplementing Sellpoints’ existing services. The Omaha online marketing company was co-founded as a seed company by a senior analyst and the director of online marketing at the site Hayneedle.

“[Fusion Tree] will operate as a separate business unit under the Sellpoints umbrella from a revenue and cost perspective, but be able to leverage HR, AP, creative and other support functions to allow us to scale effectively,” Fusion Tree managing partner Jeremy Vlcan (right) told Silicon Prairie News.

Both companies say the new partnership allows them to grow their consumer base as well as extend their pool of talent and offerings to better serve clients. Vlcan says the company’s goal remains building “a comprehensive digital agency for online retailers.”

 

Credits: Brian O’Keefe photo from LinkedIn. Jeremy Vlcan photo from LinkedIn

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