FinVR combines AI and augmented reality for investors

Speed + technology: it’s what financial firms and high frequency traders rely on when making their high-dollar investments. It’s also what separates the professional investors from the standard investor. This difference was the motivation behind Mark Neville’s FinVR, a virtual platform developed in 2014 to level the playing field for individual investors. By implementing the…

FinVR_featured
FinVR_featured

FinVR’s augmented reality platform gives individual investors a 360-degree view of market data. Photo courtesy of FinVR.

Speed + technology: it’s what financial firms and high frequency traders rely on when making their high-dollar investments. It’s also what separates the professional investors from the standard investor.

This difference was the motivation behind Mark Neville’s FinVR, a virtual platform developed in 2014 to level the playing field for individual investors. By implementing the use of artificial intelligence software into the fintech industry, all investors would have the ability to respond to the market data in real-time.

Mark Neville applied his background in building trading floor platforms and an interest in artificial intelligence (AI) to the technology for FinVR. The result: Sherlock, software designed to deliver awareness and reduce panic.

“Through a combination of machine learning and virtual reality, Sherlock interprets huge volumes of real-time economic trends, market data, news and social media to alert an investor to events or situations that would affect an individual’s investments,” said Neville. “Sherlock has the ability to interpret trading strategies and to highlight new investment opportunities.”

The software is designed to learn an investor’s trading behavior and risk tolerance in order to anticipate what an investor wants before they want it. Then, applying augmented reality, the user can choose visual techniques to present the data.

“We’re taking complex data and simplifying it so anyone can be a professional trader,” said Neville.

Building disruptive technology

Originally from London, Neville is a serial entrepreneur whose experience began in the late 1980s. An admitted risk-taker, he thrives on the challenge of solving problems and getting out of his comfort zone. Having worked for software companies, high tech and big data companies in Belgium, London, and California, Mark brought FinVR to St. Louis.

“FinTech is huge in St. Louis. There’s an untapped market of resources and talent available that makes finding the ideal people easy,”said Neville.

In 2015, Mark invited Delon Dotson of DeloTek to become his CEO.

“My strengths are complex data and technology. Delon brings technical experience. By knowing our strengths, I’m able to build a well-rounded team that specializes in the areas needed to make FinVR the best it can be,” said Neville.

Industry recognition

Through his presentations, relationships and building awareness, Neville and the FinVR team have attracted the attention of the AI community. anuary 11, 2016, FinVR was awarded Best use of AI in FinTech through Awards.ai. The award is significant for FinVR and the AI industry with 2015 being the first year these awards were established, with ten categories related to AI.

Neville is honored to be recognized for his contribution to the AI community through his dedication to artificial intelligence and the fintech industry. While he enjoys the process and the satisfaction that comes from bringing a product to life, Neville  states that the win makes FinVR a more credible company. It comes at a time when the FinVR team continues to build a team of key partners, communicate investors and beta development.

“We appreciate the feedback from the industry, and we’re motivated to contribute more to AI and FinTech,” said Neville.

Kristen Reed Edens, of St. Louis, is a content writer and blogger for small business. She writes about entrepreneurs, business and the unique lifestyle of grandparents in business.

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