Startups

“Although we didn’t get a deal with the sharks, it really taught us that a win can sometimes be disguised as a loss,” eCreamery co-founder Becky App said Friday on “Shark Tank,” the ABC business pitch show she and her co-founder first appeared on last September. The online custom ice cream and gelato shop was the focus of last week’s update …

eCreamery founders Becky App and Abby Jordan didn’t walk away from their appearance on ABC’s “Shark Tank” (above) with the $250,000 investment they sought from the show’s panel of celebrity investor judges.

But even though the Sharks didn’t bite on eCreamery, plenty of others have since the show aired on Friday.

In a phone interview Tuesday …